Aigues-Mortes: a medieval treasure hunt for the tourist office, paid back in two years

The context

Aigues-Mortes is a fortified medieval town, discovered by walking from tower to gate along its ramparts. Its tourist office wanted to offer families a playful way to discover the town. The team contacted us after reading, on our website, the story of our project for Le Labo Cambrai.

The brief

A single game trail to help families discover the town, offered from the tourist office.

Our adaptation

We took the LudoVisio^™ Play base, already proven at Le Labo Cambrai, and dressed it entirely in the town’s colours.

• A storyline: the curse of Gaspard le Bourguignon, a medieval character whose trail the players follow.
• A discovery trail between the town’s towers and gates, with riddles, rebuses and observation games.
• A dedicated visual world: the Gaspard mascot, parchment backgrounds, stage banners.
• A dedicated domain name, jeux-aigues-mortes.fr, registered for the game instead of a ludovisio.fr address.
• All the content entered by us.

Key features

• Score that grows at each stage
• Riddles, rebuses and observation games
• Mascot and visual world specific to the town
• The game’s own domain name
• Simple back office to manage content
• Usage and completion statistics
• Connected app: content is loaded during play

In pictures

Visual world created by Autrement Com’.

Results

The game is sold to visitors at the tourist office, with an entry fee: these sales paid back the app in about two years.

It is aimed especially at families, who discover the town while playing.