ARPIGO: a playful youth information trail for the ARPE association, built for the agency Autrement Com’

The context

ARPE is a non-profit association based in Cambrai, working in social action through three divisions: children and families, social inclusion, pathways and employment. The communication agency Autrement Com’, which works with the association, designed ARPIGO for it, a game that introduces young people to the organisations that can help them with housing, health, employment or leisure. The agency brought us the project and entrusted us with building it.

The brief

To build, for the agency, the ARPIGO game, designed to inform young people in a playful way.

Our adaptation

The division of roles was clear: the agency brought the project and created the visual world, we set up the game.

• Autrement Com’: the relationship with the association, the visual identity, the mascots and the world of the trail.
• LudoVisio^™: hosting, setting up the game and integrating the identity supplied by the agency.
• A light customisation: a tailor-made ending and QR code scanning.
• A dedicated domain name, registered for the game.

Key features

• Points at each stage, total score and player rankings if needed
• Information stages and multiple-choice quizzes
• QR code scanning
• Customised game ending
• Back office to manage content and customise the visual identity
• Game usage statistics
• Connected app, individual play (no team mode)

In pictures

Visual world created by Autrement Com’.

What this project shows

LudoVisio^™ Play can be offered by an agency to its own clients: the agency brings the project and keeps control of the creative work and the client relationship, while we provide the technology, hosting and back office.

The same engine as for Le Labo Cambrai and Aigues-Mortes adapts here to a completely different audience, young people, and a completely different subject: information about local support organisations.